MarketPush Built-in PIM Features

MarketPush includes powerful Product Information Management (PIM) features designed to give operators complete control over their product data. These tools allow you to manage, standardize, and optimize product content in the same way you would expect from a standalone PIM solution—without needing additional software.

By centralizing your product data inside MarketPush, you ensure consistent, accurate, and enriched content across your e-commerce sites and sales channels.

1. Product Creation & Data Management

MarketPush allows operators to create and manage product records directly within the platform.

• Add new products and populate essential fields (name, part number, descriptions, pricing, etc.).

• Update or enrich product data as needed.

• Ensure product data is clean, structured, and ready for use across connected e-commerce sites.

Benefit: Clients can maintain a single source of truth for product data, preventing errors and inconsistencies when selling across multiple channels.

2. Taxonomy Customization (Manage Categories)

The Manage Categories feature enables you to create and customize product taxonomies to organize your catalog.

• Define product categories and subcategories.

• Group products in a way that makes sense for your business and customers.

• Ensure category structures align with how customers search and shop.

Benefit: A well-structured taxonomy improves discoverability, SEO, and user experience on your e-commerce site.

3. Manage Attributes

The Manage Attributes tool lets you create and maintain product attributes that describe your items.

• Create new custom attributes (e.g., color, size, material, wattage).

• Set attributes as Global if they should apply across all products.

• Use attributes to standardize product data across multiple categories and sellers.

Benefit: Attributes make product filtering, comparison, and search more effective, creating a better shopping experience and reducing buyer confusion.

4. Manage Category Attributes

This feature allows you to assign relevant attributes to each product category.

• Define which attributes belong to specific categories (e.g., “Voltage” for Electrical products, “Thread Size” for Plumbing).

• Prevent irrelevant attributes from cluttering product pages.

• Ensure sellers and operators only provide data that is meaningful to that category.

Benefit: Tailored attributes per category streamline data entry, improve accuracy, and create more useful product pages for customers.

5. Manage Manufacturer Names

MarketPush provides tools for managing manufacturer name variations across your catalog.

• Standardize manufacturer names (e.g., normalize “3M Company,” “3M Co.,” and “3M” into a single version).

• Ensure consistency across your catalog and search results.

• Reduce duplicate entries and confusion for customers.

Benefit: Clean, consistent manufacturer data builds trust with buyers and improves product discoverability.

Why These Features Matter

The MarketPush built-in PIM features give you the same core functionality you’d expect in a dedicated PIM platform, without the need to manage another system:

• Centralized data management – A single source of truth for product data.

• Consistency & accuracy – Standardized attributes, categories, and manufacturer data.

• Flexibility – Custom taxonomies and attributes tailored to your industry.

• E-commerce readiness – Product data structured for immediate use across your MarketPush-powered websites.

By leveraging these PIM tools, clients can power their product data and e-commerce sales with confidence, efficiency, and scalability.